Why build your app in Facebook?
Almost every information service can be made more valuable by the addition of social networking metadata. So if you’re thinking about launching a new information service you currently have three choices in this regard:
- Build your app without social networking data
- Start from scratch with your own social network
- Integrate your app with Facebook
The third choice is so simple, it is the obvious best choice for most new information services. As I see it, this is the fundamental power of the Facebook platform and why they’re going to go very, very far.