Is Apple using scarcity to hide iPhone quality problems?
Posted in Analysis, Apple, Business, Consumer Electronics, Gadgets, Hardware, Marketing, Psychology on July 28th, 2008 by leodirac – 9 CommentsHere I propose an alternative explanation for iPhone scarcity: the difficulty in obtaining a new iPhone keeps people from complaining about problems with it. I will explore this sophisticated marketing technique that Apple may or may not be employing to cover up quality problems with the new iPhone 3G. Even if Apple is not doing this deliberately, I assert that it is a valid and potentially very useful technique if your product is lucky enough to have the prerequisites. New iPhones are hard to get The blogosphere is full of speculation about whether or not Apple deliberately made the iPhone…
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Leo is a professional geek who looks forward to the robots taking over. For more current, less coherent thoughts, follow him on twitter