http://www.embracingchaos.com/2010/04/how-apple-segments-the-market.html Analysis of Trends in Technology, Business, Society Wed, 25 Jan 2012 18:52:12 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.embracingchaos.com/2010/04/how-apple-segments-the-market.html/comment-page-1#comment-1769 leodirac Wed, 05 May 2010 17:52:12 +0000 http://www.embracingchaos.com/?p=971#comment-1769 It's a good segment to consider. In terms of its impact on related products like the app store, I'd argue that the professional segment is fairly similar to the luxury segment. They both have a fair amount of discretionary spending power for things like apps. If their job requires a highly functional computing device, they wouldn't bat an eye at spending a few bucks on software to make it work better. It’s a good segment to consider. In terms of its impact on related products like the app store, I’d argue that the professional segment is fairly similar to the luxury segment. They both have a fair amount of discretionary spending power for things like apps. If their job requires a highly functional computing device, they wouldn’t bat an eye at spending a few bucks on software to make it work better.

]]> http://www.embracingchaos.com/2010/04/how-apple-segments-the-market.html/comment-page-1#comment-1761 daniel @ garanhuns Wed, 05 May 2010 11:45:29 +0000 http://www.embracingchaos.com/?p=971#comment-1761 There is another market to consider: Professionals for whom an Apple product may be more a "necessity" than a "luxury". Authors, journalists, people in advertising or marketing, etc. There is another market to consider: Professionals for whom an Apple product may be more a “necessity” than a “luxury”. Authors, journalists, people in advertising or marketing, etc.

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