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Apple

Macbook Crashes, Kernel Panics and coping with an Apple “Genius”

Posted in Analysis, Apple, Gadgets, Geek, Hacks, Hardware on May 14th, 2011 by leodirac – 8 Comments

So your Mac is crashing a lot, and after a trip to the “Genius Bar”, you’re starting to think maybe that “genius” you talked to is anything but.  Is this where you are?  If so, join the club, because that’s exactly what I’ve been going through recently.  My MacBook Pro would regularly go black without […]

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Apple explains video chat to the world

Posted in Analysis, Apple, Business, Strategy on July 13th, 2010 by leodirac – Comments Off on Apple explains video chat to the world

It’s fascinating watching a disruptive technology cross the chasm. It’s a rare opportunity in one’s technical career to see this happen to a technology that one has been intimately involved with. That’s exactly what’s happening with video chat technology that I worked on at Google, as Apple pushes the technology into the early majority phase […]

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Video Chat is about to enter the Early Majority Phase with iPhone 4

Posted in Analysis, Apple, Business, Google, Strategy on June 22nd, 2010 by leodirac – 7 Comments

I believe that the iPhone 4 will be remembered as the device that invented video chat.  Just like how the iPod is often seen as the first real mp3 player.  It wasn’t at all of course.  There were dozens of mp3 players before it.  But the iPod set a new quality bar which was so […]

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Apple and Wal-Mart: Bargaining on your behalf for lower prices

Posted in Analysis, Apple, Business, Economics, Gadgets, Geek on April 20th, 2010 by leodirac – 1 Comment

Even though Apple products are expensive, there’s a surprising similarity between Apple and Wal-Mart: both companies push hard on other parts of the value chain to deliver lower prices for consumers. In Walmart’s case, it’s generally suppliers who get squeezed.  Walmart demands that manufacturers of goods produce them at the lowest possible price so that Walmart can […]

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How Apple Segments the Market

Posted in Analysis, Apple, Business, Gadgets, Geek, Marketing on April 19th, 2010 by leodirac – 2 Comments

Apple has done a fabulous job in recent years of asserting itself as a major player in the computer industry.  One of their tools for accomplishing this has been a fanatical commitment to high-quality products.  They strive to make every product they offer to be the best in its class, and they’ve largely succeeded at […]

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iPad pre-launch security

Posted in Apple, Consumer Electronics, Gadgets, Geek, Humor on April 3rd, 2010 by leodirac – Comments Off on iPad pre-launch security

Arrington managed to get his hands on an iPad for a test drive before launch day, presumably from a company that had been given one to build apps for it. His description of the security under which these devices were loaned out is so funny I just have to share it with y’all… Scores of […]

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Apple’s subscription music service (part 2)

Posted in Analysis, Apple, Gadgets, Music on January 18th, 2010 by leodirac – Comments Off on Apple’s subscription music service (part 2)

Back in 2007, I predicted that Apple would launch a subscription music service probably around 2010. My logic was based on how long it would take to get enough connected iPods into the world. Having spent a bunch of time with an unconnected mp3 player with a subscription music service I knew this was necessary. […]

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iSlate’s amazing tactile feedback keyboard

Posted in Analysis, Apple, Gadgets, User Experience on January 15th, 2010 by leodirac – 1 Comment

There’s lots of hubbub about Apple’s upcoming tablet device, but the stuff people are talking about I’m not actually all that excited about.  A giant iPhone?  Sure, that’ll be nice.  A color e-reader that can run apps.  Okay, I guess that’s better than kindle.  A super-thin netbook without a real keyboard.  Meh.  Actually, I don’t […]

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Apple moves downmarket: iPhone as a services platform

Posted in Analysis, Apple, Business, Cloud Computing, Google, Hardware, Marketing, Tech Industry on August 3rd, 2008 by leodirac – 2 Comments

Coincident with the launch of the iPhone 3G hardware, Apple has started a couple of new online services: MobileMe and the iPhone App Store. In some ways these are natural extensions of existing product lines. But I believe their launch actually represents a fairly substantial strategic shift as Apple attempts to diversify from a hardware-only company to one that runs on a mix of hardware and services. In order to make this strategy work, Apple will need to sacrifice its much coveted high hardware margins. Diversifying from hardware Since Jobs pulled the company out of the doldrums, Apple has been…

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Is Apple using scarcity to hide iPhone quality problems?

Posted in Analysis, Apple, Business, Consumer Electronics, Gadgets, Hardware, Marketing, Psychology on July 28th, 2008 by leodirac – 9 Comments

Here I propose an alternative explanation for iPhone scarcity: the difficulty in obtaining a new iPhone keeps people from complaining about problems with it. I will explore this sophisticated marketing technique that Apple may or may not be employing to cover up quality problems with the new iPhone 3G. Even if Apple is not doing this deliberately, I assert that it is a valid and potentially very useful technique if your product is lucky enough to have the prerequisites. New iPhones are hard to get The blogosphere is full of speculation about whether or not Apple deliberately made the iPhone…

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