By BoLOBOOLNE payday loans

Marketing

How Social Media will change Marketing

Posted in Analysis, Business, Geek, Marketing, Personal Growth, Societal Values on May 20th, 2010 by leodirac – 7 Comments

A number of years ago, a bunch of my friends were reading Naomi Klein’s book No Logo and getting really riled up by it.  The book is certainly written to make you angry, describing how brands and logos have become more and more prominent in our society as the marketing industry has become more sophisticated at […]

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How Apple Segments the Market

Posted in Analysis, Apple, Business, Gadgets, Geek, Marketing on April 19th, 2010 by leodirac – 2 Comments

Apple has done a fabulous job in recent years of asserting itself as a major player in the computer industry.  One of their tools for accomplishing this has been a fanatical commitment to high-quality products.  They strive to make every product they offer to be the best in its class, and they’ve largely succeeded at […]

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Covers for Kindles

Posted in Amazon, Consumer Electronics, Gadgets, Marketing, Social Computing, User Experience on August 26th, 2008 by leodirac – 2 Comments

My girlfriend has a kindle that she very much enjoys. One of the biggest benefits from it she gets is having a large amount of content in a very small device. She is a scientist who is very much an information worker. Having access to a great many research papers in searchable form is very useful for her. (If only the PDF import worked on multi-column papers!) She also tends to live out of a backpack, so being able to have several interesting things to read at any give time is very appealing. So she’s often reading her kindle on…

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Apple moves downmarket: iPhone as a services platform

Posted in Analysis, Apple, Business, Cloud Computing, Google, Hardware, Marketing, Tech Industry on August 3rd, 2008 by leodirac – 2 Comments

Coincident with the launch of the iPhone 3G hardware, Apple has started a couple of new online services: MobileMe and the iPhone App Store. In some ways these are natural extensions of existing product lines. But I believe their launch actually represents a fairly substantial strategic shift as Apple attempts to diversify from a hardware-only company to one that runs on a mix of hardware and services. In order to make this strategy work, Apple will need to sacrifice its much coveted high hardware margins. Diversifying from hardware Since Jobs pulled the company out of the doldrums, Apple has been…

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Is Apple using scarcity to hide iPhone quality problems?

Posted in Analysis, Apple, Business, Consumer Electronics, Gadgets, Hardware, Marketing, Psychology on July 28th, 2008 by leodirac – 9 Comments

Here I propose an alternative explanation for iPhone scarcity: the difficulty in obtaining a new iPhone keeps people from complaining about problems with it. I will explore this sophisticated marketing technique that Apple may or may not be employing to cover up quality problems with the new iPhone 3G. Even if Apple is not doing this deliberately, I assert that it is a valid and potentially very useful technique if your product is lucky enough to have the prerequisites. New iPhones are hard to get The blogosphere is full of speculation about whether or not Apple deliberately made the iPhone…

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